The short answer
Put what sells on the front: brand, product name, the key benefit, and net contents. Put what informs on the back: ingredients, directions, warnings, your business details and a barcode. Use the same fonts and colors on both so they read as one product.
Trying to fit everything on one label makes it hard to read. Two labels give the front room to breathe and the back room for the details.
What goes on the front
- Logo or brand name
- Product name and variation (scent, flavor)
- One short benefit or description, if it helps ("Whipped Body Butter")
- Net contents, near the bottom (required on the front for cosmetics and food)
What goes on the back
- Ingredients
- Directions and warnings
- Your business name, address and website or contact
- Batch number or date
- Barcode or QR code
For the full list of what your product type needs, see what to put on a product label.
Sizes that pair well (in stock)
- 4 to 6 oz bottles: 5 x 2.5 in. front, 3 x 1 in. back.
- 2 oz bottles: 4 x 1.5 in. front and back, from the same sheet.
- Jars: 1.75 x 2.75 in. front, 3 x 1.5 in. back or lid.
- Wine and large bottles: 4 x 5 in. front, 3 x 1.5 in. back.
Keep them matching
- Use the same two fonts and the same accent color on both.
- Repeat a small logo or brand name on the back.
- Use the same material for both, so they age the same way. Waterproof vinyl for anything wet or oily.
Designing both in Canva
If both labels are on the same sheet, design the front in one row and the back in another. If they're on different sheets, open both templates and copy your logo and text styles across with Copy style (the paint roller under ...).
Applying them
Apply the front first, centered between the container's side seams, then the back directly opposite. See how to apply labels straight, without bubbles.
Still stuck? Email customerservice@dashleigh.com with your template number and a screenshot, and we will help.
